SilverDoor and Synergy Global Housing Announce Merger

August 11, 2025

They’re all over social media: laptop in one hand, fresh coconut in the other as they work beachfront in an exotic location. In addition to their photo-taking skills, there’s a lot to potentially learn from these digital nomads - individuals who travel place to place while working a full-time job from wherever they go. If you also travel for work, especially for extended periods of time, it may be a good idea to look to these fellow travelers (so to speak!) for trips and tricks.

Like many extended stay business travelers, you may find yourself staying in a serviced apartment, such as those offered by Synergy Global Housing. You’ll have everything you need for a long-term stay: furnishings, a full kitchen, housewares, linens, 24/7 guest service and more. However, there’s always room to make your business travels even more efficient, comfortable and productive.

We’ve rounded up numerous resources that digital nomads love, divided into categories, that business travelers like you can benefit from as well. Take advantage of them on your next trip.

Must Bring Items Getting Around Work & Productivity Health & Wellness Food Community Other

Logos of SilverDoor, The Ascott Limited, and Synergy, representing corporate housing brands.

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Backed by their respective shareholders, Habicus Group and The Ascott Limited, the merger creates a leading global corporate accommodations solutions provider for serviced apartments and extended stay accommodation.

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London, Houston & Singapore, Monday 11^th August 2025 – SilverDoor’s shareholder, Habicus Group (Habicus), and Synergy Global Housing’s parent company, The Ascott Limited (Ascott), today announce that the two businesses of SilverDoor and Synergy are to combine their operations and unite their respective brands.

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Both businesses are long-established and well-respected leaders in the serviced apartment, corporate housing and extended stay accommodation sectors. By coming together, the merged business will accelerate growth into new markets and pool investment into technology. The newly formed joint venture will be led by SilverDoor’s owner Habicus, with Ascott holding a strategic interest.

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Following a brief integration period, set to complete in early 2026, the combined group will operate under the SilverDoor entity with two key brands: ‘SilverDoor’ for its global agency services, and ‘Synergy by SilverDoor’ for its global corporate housing management business. ‘Synergy by SilverDoor’ will operate its own branded apartments in core markets across the United States, Ireland, and the United Kingdom, with further international expansion planned.

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Customers of the global agency will benefit from extended coverage and advancements in online booking technology, while supply chain partners will benefit from connecting to a single channel. Meanwhile, the Synergy by SilverDoor brand serves to unify the global team under the SilverDoor identity, while providing clear differentiation between properties that are directly managed and operated by the group and those sourced through the supply chain.

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The combined business will be led by SilverDoor Founder and Executive Chairman, Marcus Angell and current CEO Stuart Winstone. It will be headquartered in London, employ over 450 people and maintain operations in 16 cities across 9 countries.

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Marcus Angell, Founder and Chairman of SilverDoor, said

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“SilverDoor has set an ambitious growth target and business plan for the next five years and today’s announcement marks the first strategic step towards our growth goals. We’ve been closely following Synergy Global Housing’s own impressive growth trajectory over the past decade, and we’ve long regarded it as a highly customer-centric organisation that is focused on providing high quality service levels to its clients. The two businesses complement each other perfectly geographically, and by uniting them we’re excited to be enhancing our global proposition for our respective customers. Both myself and my wife Angie, who is the equal owner of Habicus alongside me, express our heartfelt thanks to Synergy’s Co-Founders Henry Luebbert and Jack Jensky for their friendship, trust and transparency throughout the years as competitors, but especially so in the recent merger discussions. My thanks also go to the team at Ascott, a longstanding and trusted supplier to our company for over 25 years, and whom I now warmly welcome as a valued joint-venture partner.”

Stuart Winstone, CEO of SilverDoor, said

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“SilverDoor is building the world’s leading hospitality marketplace for serviced apartments and extended stay accommodation. Partnering with thousands of high-quality, vetted partners globally, SilverDoor provides its customers with an unparalleled and agnostic view of the market. We’re now absolutely delighted to be bringing customers of both businesses an extended range of options as we combine our supply chains. Complementing our global agency business, Synergy by SilverDoor will meet demand for serviced accommodation in locations where it either doesn’t exist today, or where existing options don’t meet a particular client need. The ability to create bespoke solutions for our new combined customer base is something that particularly excites me. I’m so grateful to Synergy co-founders, Henry Luebbert and Jack Jensky, for the incredible business and team that they have built over the last 26 years. It’s a great honour to be trusted to take the business forward and I’m delighted that the Synergy name and legacy will continue to be a key part of our future.”

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Following a period of careful transition and integration, Synergy founding partners Henry Luebbert and Jack Jensky will retire from the business, leaving behind a legacy of innovation and leadership that has shaped the company’s success to date. Jack Jensky said:

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“I am excited for our people, our clients and all of our partners around the world. This merger will bring together our organizations and expand our services, inventory offerings and leverage our technology solutions all designed to better support our customers at the highest levels. I have known Marcus and Stuart for years and have admired their global vision and leadership. I am excited about the future of our combined companies.”

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Kar Ling Wong, Chief Strategy Officer of Ascott, said:

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“This merger brings together two strong platforms to unlock new avenues for strategic growth, and we are confident in the long-term value it will create for all stakeholders. Through our joint venture partnership with Habicus, the combined entity will complement and strengthen Ascott’s leadership in the extended stay segment, bringing us closer to a broader base of business travel and corporate housing clients. As a committed shareholder, we fully support Habicus’ leadership and look forward to seeing the global footprint of SilverDoor and Synergy by SilverDoor continue to grow in this next phase of expansion.”

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About SilverDoor

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SilverDoor is a world leading corporate serviced accommodation agent, working with a network of more than 2,600 global property operators to source accommodation for business travel and mobility professionals worldwide.

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Since 2000, SilverDoor has been helping corporate travellers find their ideal accommodation wherever their business takes them. Our reputation for service excellence comes from our warmth, integrity, 25 years of experience, and our commitment to helping people - complemented by our cutting-edge online booking tool and innovative proprietary technology.

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Our technology and service save businesses time, reduce their accommodation spend, and improve the experience of travelling employees. Whether it’s a full global travel or mobility programme, a one-off relocation, a complex group, or a fast-turnaround business trip, SilverDoor delivers the highest standards of safety, security, and exceptional service through proven partnerships, cutting-edge technology and experienced impartial advice.

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About Synergy Global Housing

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Founded in 1999, Synergy is an international serviced accommodation provider headquartered in Houston, TX, delivering a superior hospitality-driven extended-stay experience to the business travel and mobility industries. Providing best-in-class housing and services in over 2,000 cities in more than 150 countries, the company has offices in China, Singapore, India, United Kingdom, Ireland and multiple locations throughout the United States.

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Recognized globally, Synergy’s recent awards include the 2025 Advancing Excellence from the Corporate Housing Provider’s Association, and the 2024 and 2023 Company of The Year; 2024 and 2023 Travel Partner of The Year: Alternative Accommodation Operator from the Business Travel Awards; 2023 ITM Service Excellence Team; 2022 Operations Team of the Year from the Business Travel People Awards; and 2024 and 2023 Serviced Apartment Provider of the Year Regional/Global from Relocate Magazine.

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About Habicus

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Habicus Group is home to one of the world’s leading temporary accommodation organisations, comprising three specialist brands that serve the corporate, leisure, and luxury accommodation markets. The Group also provides research-driven consultancy and training services to the property and hospitality industries. With over 50 years of combined experience, Habicus is one of the industry’s most trusted provider of exceptional service, professional expertise, and innovative technology solutions.

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SilverDoor, founded in the UK in 2000, is a global serviced accommodation agent for business travel and corporate mobility, helping companies save time and reduce costs while enhancing the employee travel experience.

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Ariosi is a specialist consultancy offering independent advice, insights, and training for the serviced apartment sector, and is the publisher of the industry’s most trusted report, GSAIR.

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It also operates OrbiRelo, an agent aggregator platform offering a complete solution for all Temporary Housing for Relocation Management Companies and their clients.

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Domus Stay brings together design-led homes in London’s most desirable neighbourhoods with dedicated concierge and guest services and personalised cultural experiences. Helping homeowners unlock the value of their unique properties and guiding guests to exceptional places to stay.

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About The Ascott Limited

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The Ascott Limited (Ascott) is driven by a vision to be the preferred hospitality company, enriching global living with heartfelt experiences. With a portfolio of over 990 properties across 230 cities in over 40 countries, Ascott’s presence spans Asia Pacific, Central Asia, Europe, the Middle East, Africa and the USA. Its diverse collection of award-winning brands includes Ascott, Citadines, lyf, Oakwood, Somerset, The Crest Collection, The Unlimited Collection, Fox, Harris, POP!, Preference, Quest, Vertu and Yello.

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Ascott specialises in managing and franchising a wide range of lodging options, including serviced residences, hotels, resorts, social living properties and branded residences, catering to the varying needs and preferences of global travellers. Through the Ascott Star Rewards (ASR) loyalty programme, members enjoy exclusive privileges and curated experiences, enhancing every aspect of their travel journey.

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As a wholly owned business unit of CapitaLand Investment Limited, Ascott generates fee-related earnings by leveraging its expertise in both lodging management and investment management. It also drives the expansion of funds under management by growing its sponsored CapitaLand Ascott Trust and private funds.

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For more information on Ascott and its sustainability programme, please visit www.discoverasr.com/the-ascott-limited. Alternatively, connect with Ascott on Facebook, Instagram, TikTok and LinkedIn.

Must-Bring Items

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Vacuum bags

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Need to pack a hefty coat or jacket, or even a puffer? Use vacuum storage bags to compress them so they don’t take up your whole suitcase. Most come with a small hand pump, perfect for travel.

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Noise-canceling headphones

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Just like at home, there’s never a guarantee that your workspace during travel will be quiet. Thankfully, you don’t have to don a clunky pair of bucket-style cans: today’s noise-canceling headphones are slim and sleek. Get yourself a pair of AirPods Pro, Bose QuietComfort® Earbuds, or any of these alternatives.

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Laptop stand

A laptop doesn’t have to be on your lap, or even flat on a surface. Being able to elevate and adjust your laptop can vastly improve your ergonomics while on the road, and you can do so with a laptop stand. The one appearing most frequently on digital nomad blogs is the Roost V3, or any similar products by Roost.

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A woman sits on a couch with a laptop, surrounded by plants and a cozy, well-decorated interior.

Wireless mouse

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Using a mouse can make all the difference when it comes to precision and dexterity on your laptop. Stay minimalist and go with a wireless one, for which you can’t beat Logitech. Your filthy touchpad will thank you.

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Long charging cables

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Most of us have a standard 1-meter charging cable for our smartphone, but savvy travelers know to pack a 2-meter or even a 3-meter cable as well. You never know where your nearest outlet is going to be, and we all love being able to use our phone in bed while charging it.

A woman works on a laptop in the backseat of a car, with a green bag and notebook beside her.

Getting Around

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On an extended stay business trip, the travel doesn’t end when you reach your destination. Here are some great solutions for transportation and finding your way around during your stay.

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Turo

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Looking for an alternative to traditional rental car companies? Turo is like Airbnb for cars, in that you rent a car directly from the car’s owner. It’s available in major cities across the US, as well as Vancouver, Montreal, Toronto and London (all cities Synergy serves, by the way!).

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Uber One / Lyft Pink

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We all know Uber and Lyft, but did you know they each offer memberships? Uber One is $9.99/month and gets you 5% off Uber rides, 5% off Uber Eats orders and other perks. Lyft Pink is $19.99/month and gets you 15% off Lyft rides, priority airport pickups and more. Use the services enough and the membership will pay for itself.

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A white London taxi and a red double-decker bus navigate a busy street with historic architecture.

Google Maps (with a hack)

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You can’t beat Google Maps for directions, especially when it comes to public transit. And there’s a great hack for international travel or poor reception: find out how to use the app offline. It’ll save you on international data fees – and frustration.

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Rome2rio

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Sometimes you just need to figure out the best way to get from point A to point B, but your usual maps application isn’t cutting it. Rome2rio will help you plan a route to where you need to be, even if it involves multiple modes of transportation: car, bus, train, bike, walking, ferry or plane.

A woman in a wheelchair holds a cup while seated at a table with a laptop in a bright café.

Work & Productivity

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Put the “business” in business travel with the help of these resources for working on the go.

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ExpressVPN

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Using a virtual private network, or VPN, is a good idea no matter where you’re working from. When traveling for work and using unfamiliar WiFi networks, like in a hotel or coffee shop, it’s even more important.

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ExpressVPN is a favorite among many, not just digital nomads. It costs as little as $8.32/month, and is a frequent advertiser on podcasts – listen in to your favorites and look out for a discount code. NordVPN also tops many lists.

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Workfrom

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A change of scenery from time to time is a great way to keep the creative juices flowing and break up your workday. When the need arises, use the search functionality offered by Workfrom, which allows you to find places to work nearby! You can filter by which establishments have power outlets, fast WiFi, late-night hours and more.

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A group collaborates at a wooden table with documents, tablets, notebooks, and coffee mugs.

World Time Buddy

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What time is it? What day is it? Business travel across time zones can be disorienting, and it’s important to know your local time and that of your colleagues.

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World Time Buddy is a popular solution that allows you to see world times in a simple visual format, convert time zones and even schedule meetings. No more accidentally Slacking your coworker when it’s 2am where they are.

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Google Workspace

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Most of us are familiar with Google Docs, Sheets, Slides, etc. However, you’d be amazed by how many (free!) apps and tools Google Workspace offers, all cloud-based, including but not limited to:

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Google Drive – Cloud storage up to 1TB
Google Flights – Search for flights across multiple airlines, all at once
Google Calendar – Create shared calendars
Google Meet – Video and voice calls
Google Forms – Generate and distribute simple forms or surveys
Google Keep – Maintain notes, lists, photos, audio, drawings and more

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All of these apps can be accessed on desktop or mobile, for the ultimate on-the-go productivity.

Two individuals exchange boxing gloves in a brick-walled room, suggesting a training or workout session.

Health & Wellness

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Work-life balance still matters when you’re on business travel. Stay physically and mentally well while away from home with these resources.

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Classpass

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Although it’s evolved a bit over the years, Classpass is still going strong. Here’s how it works: first, choose a plan that allots you a number of credits per month, ranging from 6 to 80 credits. Then, use your credits to attend classes at local fitness establishments (yoga, spin, crossfit, etc.) or for open gym time.

Here’s the best part: you can also use credits for beauty and wellness treatments, such as manicures, haircuts or massage! Participating establishments are located all over the world, so it’s great to use while traveling.

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Teladoc

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Ask your healthcare provider if they offer Teladoc, or a similar telehealth service. It’s a tremendous benefit during travel when you need to speak with your doctor, and you can usually secure an appointment on short notice – even same-day. If you need medication, your provider can prescribe you what you need via video call and have it sent to a local pharmacy.

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Calm

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Move over Headspace, hello Calm. This increasingly popular meditation app can help you get better sleep, reduce stress and anxiety, improve your focus and more. Plus, who wouldn’t want to drift off to a calming Sleep Story read by Matthew McConaughey? Try it free for seven days, after which a premium subscription is $14.99/month.

Food

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Whether you prefer to go out, stay in or a little of both, these foodie and traveler-approved resources will keep you well-fed during extended stay business travel.

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Eater

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You may think Yelp is the go-to site for finding the best local restaurants, but real foodies know that’s not the case. Many Yelp reviews are written by tourists, not locals, and people are generally more likely to write about negative experiences than positive ones on review sites. Instead, see if the city you’re staying in has an Eater site. Eater has a pulse like no other on local restaurant scenes, from ethnic eateries to fine dining.

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The Infatuation

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The Infatuation is another great food site for honest reviews, guides and features on local restaurants. With coverage in nearly 50 cities, including international ones, there’s even more to love. Follow them on Instagram, too – they have an account for almost every city they cover!

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Meal kit delivery services

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Those staying in a serviced apartment or other extended-stay housing are fortunate to have access to a full kitchen. Being able to cook your own meals is a huge plus, and meal kit delivery services can make it a whole lot more convenient. The ingredients for each meal come in just the right amounts, so you’re not stuck buying a bundle of carrots when all you need is a single carrot. Travel blogger Cory Lee lists even more reasons it’s great for digital nomads and extended stay business travelers. There are too many options to name just one, so check out Bon Appétit’s top favorites.

Three women in hijabs sit on a park bench, conversing and holding coffee cups amidst greenery.

Community

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Creating a sense of community is worth the effort no matter where you are, and for how long. Use these tools to help you connect with others during your travels, either online or in-person.

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Reddit is one of the best places on the internet for people from all over to discuss topics and share resources. Because it’s less commercialized, you’ll find some of the most honest and real insights. Topics are divided into what are called subreddits.

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For instance, there’s a subreddit on business travel, one on travel hacks and one for digital nomads. You can also find subreddits for almost any country, city or neighborhood in the world. Just use Reddit’s search bar to find subreddits, or individual posts.

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Meetup

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Who says you can’t make friends during business travel? It’s important to socialize and meet new people outside of work, even in a city you’re only staying in temporarily. Meetup is where people go to do just that. Use the site or the app to find in-person meetups near you, or host your own!

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Nextdoor

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You may use Nextdoor at home, but why not use it away from home too? Download the app and find the neighborhood you’re staying in, then get to know your temporary neighbors and the community. Members use it to share information and resources, ask question.

A traveler approaches an airport security checkpoint under directional signage.

Other

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We couldn’t let you go without mentioning these resources, which can save you a lot of hassle.

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Dark Sky

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No one can perfectly predict the weather – but Dark Sky comes pretty close. The hyper-accurate, hyper-local weather app can tell you down to the minute when to expect rain, snow, sun, clouds, etc.

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When you’re traveling and unfamiliar with the local climate, this level of accuracy is key. You can even enable push notifications to know just when to whip out your umbrella. Dark Sky is $3.99 to download, and only available on iOS.

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CLEAR

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You may have noticed lately that TSA PreCheck lines at airports are getting longer and less efficient. Due to its popularity, PreCheck’s benefit of shorter, smoother security lines is beginning to dwindle. It may be time to upgrade to CLEAR, which allows you to confirm your identity via biometrics rather than traditional ID documents. CLEAR operates in over 50 airports throughout the US, and its lines tend to be shorter than those for PreCheck. An annual membership is $189, a bit more than TSA PreCheck, but some credit card reward programs offer a complimentary or discounted membership.

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Marcus Angell, Founder and Chairman of SilverDoor, said

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Stuart Winstone, CEO of SilverDoor, said

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“SilverDoor is building the world’s leading hospitality marketplace for serviced apartments and extended stay accommodation. Partnering with thousands of high-quality, vetted partners globally, SilverDoor provides its customers with an unparalleled and agnostic view of the market. We’re now absolutely delighted to be bringing customers of both businesses an extended range of options as we combine our supply chains. Complementing our global agency business, Synergy by SilverDoor will meet demand for serviced accommodation in locations where it either doesn’t exist today, or where existing options don’t meet a particular client need. The ability to create bespoke solutions for our new combined customer base is something that particularly excites me. I’m so grateful to Synergy co-founders, Henry Luebbert and Jack Jensky, for the incredible business and team that they have built over the last 26 years. It’s a great honour to be trusted to take the business forward and I’m delighted that the Synergy name and legacy will continue to be a key part of our future.”

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“I am excited for our people, our clients and all of our partners around the world. This merger will bring together our organizations and expand our services, inventory offerings and leverage our technology solutions all designed to better support our customers at the highest levels. I have known Marcus and Stuart for years and have admired their global vision and leadership. I am excited about the future of our combined companies.”

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Kar Ling Wong, Chief Strategy Officer of Ascott, said:

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“This merger brings together two strong platforms to unlock new avenues for strategic growth, and we are confident in the long-term value it will create for all stakeholders. Through our joint venture partnership with Habicus, the combined entity will complement and strengthen Ascott’s leadership in the extended stay segment, bringing us closer to a broader base of business travel and corporate housing clients. As a committed shareholder, we fully support Habicus’ leadership and look forward to seeing the global footprint of SilverDoor and Synergy by SilverDoor continue to grow in this next phase of expansion.”

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