Lance Bradwell

As creative as he is analytical, Lance’s track record of professional achievements stems from more than 30 years of experience working in Information Technology, 20 of which have been spent in the serviced accommodation sector.

Lance joined Synergy after more than two decades with BridgeStreet Global Hospitality, most recently as the company’s Chief Information Officer. During his time in the extended-stay industry, Lance has played a prominent role in building and integrating automated platforms to connect the wider industry, with a core focus on global client program optimization.

In his role as Synergy’s Head of Technology, Lance has led the development of the industry’s first ever live global booking platform with the intention of giving customers instant access to Synergy’s vetted supplier partners worldwide. In addition, Lance spearheads the development of automated solutions to enhance guest experience, duty of care and data protection.