Synergy Kicks Off 2024 Annual Global Partner Awards  - Americas Short List Announced 

San Ramon, CA, January 4, 2024 — Synergy Global Housing (Synergy), a serviced accommodation program management leader, proudly announces the kickoff of the annual Synergies Global Partner Awards. These prestigious awards celebrate excellence and outstanding service delivered by Synergy’s supplier partners across the Americas, EMEA and APAC regions.

Shortlisted nominees for the Americas awards are available now, soon to be followed by the EMEA and APAC regional nominees. View the nominees and learn more about the awards here.  

Award Categories Include:  

• Supplier of the Year – The Remarkable Award  
• Partner of the Year – The Resilient Award  
• Collaboration of the Year – The Restless Award  
• Performance of the Year – The Rising Star Award  
• Apartment of the Year – The Raising the Bar Award  
• Individual of the Year – The Rockstar Award  

As in years past, Synergy will announce regional awards winners at three in-person celebrations across the globe taking place in the following locations:  

• Americas – February 5th, Tucson, Arizona (CHPA 2024 Annual Conference)  
• EMEA – April 29th, Vilamoura, Portugal (EuRa International Relocation Congress)  
• APAC – May 13th, Singapore (WERC/GBTA Annual Conference)  

This year marks Synergy's 25th anniversary. Critical to the company’s success has been the supply chain partners who have supported its unwavering commitment to excellence. For over a quarter-century, they have helped Synergy to serve clients and guests, providing quality accommodations that consistently exceed expectations.  

The 2024 Synergies are an extension of the heartfelt appreciation held for everyone who has been a part of the journey. They’re a testament to the trust and loyalty of our valued partners, whose unwavering support has been integral to our success.   

"As we embrace the beginning of a new year, Synergy is excited about the chance to personally celebrate our worldwide partners and express our deep gratitude for their professionalism and hard work," stated Debra Christopher, President, Synergy Global Housing. "Dedicating a moment to acknowledge those who exemplify Synergy's core values of restlessness, resilience and remarkable service is of utmost importance to us. Our success at Synergy is intricately tied to the tireless efforts of our global partners, who always raise the bar by upholding the highest standards of service and support."  

Rock the Vote… Individual of the Year voting is now open!  

What makes the Individual of the Year award special is that while the nominees are carefully selected by Synergy for their willingness to go above and beyond to ensure remarkable guest/client service delivery, the winner will be chosen by their fellow industry peers.

Synergy is asking anyone working closely with or within the corporate housing industry to take this opportunity to recognize their colleagues and vote. Online voting for the Americas region is open from January 4 through January 22, 2024.  

Learn more about the candidates and cast your vote here.  

About Synergy Global Housing  

Founded in 1999, Synergy is an international serviced accommodation provider headquartered in San Ramon, CA, delivering a superior hospitality-driven extended-stay experience to the business travel and mobility industries. Providing best-in-class housing and services in over 2,000 cities in more than 85 countries, the company has offices in China, Singapore, India, England, Ireland and multiple locations throughout the United States. 

Recognized globally, Synergy’s recent awards include the 2023 Travel Partner of The Year: Alternative Accommodation Operator from the Business Travel Awards, 2023 and 2021 Company of The Year from the Corporate Housing Provider’s Association (CHPA), 2023 ITM Service Excellence Team; 2022 Operations Team of the Year from the Business Travel People Awards; 2022 Serviced Apartment Provider of the Year Regional/Global from Relocate Magazine; and the 2021 Corporate Housing Provider of the Year from the Forum for Expatriate Management (FEM) U.S. and EMEA regions. 

Synergy is a member of The Ascott Limited (Ascott), a leading international lodging owner-operator based in Singapore. Spanning more than 220 cities in over 40 countries, Ascott’s serviced residence and hotel brands include Ascott, Citadines, lyf, Oakwood, Quest, Somerset, The Crest Collection, The Unlimited Collection, Préférence, Fox, Harris, POP!, Vertu and Yello. Ascott is a wholly-owned subsidiary of CapitaLand Investment Limited (CLI), one of Asia’s largest diversified real estate groups headquartered and listed in Singapore and Malaysia. Today, Ascott boasts over 30 years of industry track record and award-winning brands that enjoy recognition worldwide. 

Synergy Announces Expansion into Texas

Strategic move Bolsters On-the-Ground Presence in Key US Market

San Ramon, CA, December 12, 2023 — Synergy Global Housing (Synergy), a leader in serviced accommodation program management, announced today, its expansion into the state of Texas, marking a significant step in the company’s strategic growth initiatives. With operations headquartered in Houston, Synergy aims to cater to the furnished housing needs of its clients in four pivotal cities: Houston, Austin, Dallas, and San Antonio.

The company’s entrance into Texas will continue Synergy’s boots-on-the-ground approach, which has been successfully replicated in other highly requested growth markets.

"This expansion into Texas is a testament to our commitment to meet the evolving needs of our clients," expressed Debra Christopher, President of Synergy. "Synergy has had a substantial East and West Coast presence in the United States. Now, with an operations team based in Texas, we will be able to better serve our clients’ temporary accommodation needs in the Central part of the country."

The market will be overseen by Synergy’s Director of Client Services, Richard Franco, who is based in Houston and brings over 25 years of corporate housing leadership experience to the role, particularly in the South-Central US.

"I'm thrilled to lead our operations here in Texas," said Richard Franco. "The region's potential, coupled with Synergy's commitment to excellence, presents an incredible opportunity to establish a dynamic and substantive presence. We have had great support from our local partners in Texas and expect to build on our strong working relationship together."

Synergy has been actively hiring local market personnel and will begin accepting reservations beginning January 2, 2024.

About Synergy Global Housing

Founded in 1999, Synergy is an international serviced accommodation provider headquartered in San Ramon, CA, delivering a superior hospitality-driven extended-stay experience to the business travel and mobility industries. Providing best-in-class housing and services in over 2,000 cities in more than 85 countries, the company has offices in China, Singapore, India, England, Ireland and multiple locations throughout the United States.

Recognized globally, Synergy’s recent awards include the 2023 Travel Partner of The Year: Alternative Accommodation Operator from the Business Travel Awards, 2023 and 2021 Company of The Year from the Corporate Housing Provider’s Association (CHPA), 2023 ITM Service Excellence Team; 2022 Operations Team of the Year from the Business Travel People Awards; 2022 Serviced Apartment Provider of the Year Regional/Global from Relocate Magazine; and the 2021 Corporate Housing Provider of the Year from the Forum for Expatriate Management (FEM) U.S. and EMEA regions., 2023 and 2021 Company of The Year from the Corporate Housing Provider’s Association (CHPA), 2023 ITM Service Excellence Team; 2022 Operations Team of the Year from the Business Travel People Awards; 2022 Serviced Apartment Provider of the Year Regional/Global from Relocate Magazine; and the 2021 Corporate Housing Provider of the Year from the Forum for Expatriate Management (FEM) U.S. and EMEA regions.

Synergy is a member of The Ascott Limited (Ascott), a leading international lodging owner-operator based in Singapore. Spanning more than 220 cities in over 40 countries, Ascott’s serviced residence and hotel brands include Ascott, Citadines, lyf, Oakwood, Quest, Somerset, The Crest Collection, The Unlimited Collection, Préférence, Fox, Harris, POP!, Vertu and Yello. Ascott is a wholly-owned subsidiary of CapitaLand Investment Limited (CLI), one of Asia’s largest diversified real estate groups headquartered and listed in Singapore and Malaysia. Today, Ascott boasts over 30 years of industry track record and award-winning brands that enjoy recognition worldwide.

Synergy to Acquire Primestone Housing Solutions

Strategic move expands Synergy’s US footprint and grows global client base

San Ramon, CA and New York, NY, December 5, 2023 — Synergy Global Housing (Synergy), a leader in serviced accommodation program management, and Primestone Partners, a New York-based, advisory and housing solutions firm, today announced that they have entered into a definitive agreement under which Synergy will acquire Primestone Housing Solutions for an undisclosed amount.

Primestone Housing Solutions, which arranges extended-stay housing for corporate clients, is one of three businesses operated by parent company, Primestone Partners.

With this acquisition, Synergy will be able to drive additional revenues through expansion of its current client base and new strategic relationships with multifamily property managers and owners in New York, the Southeast and additional regions throughout the US.

“Synergy and Primestone have been supply chain partners on scores of transactions in recent years, creating a natural fit for our two companies,” said Henry Luebbert, Synergy Co-founder. “By leveraging Synergy’s scale and Primestone’s relationships, this transaction will be highly accretive for our company and will provide our clients with access to a host of new apartment options nationwide.”

“This transaction allows us to focus our attention and resources on our core technology business,” said Bruce Witherell, CEO of Primestone Partners LLC. “Our housing solutions clients will benefit from Synergy’s global reach, expansive inventory and the breadth of its programs and services. Our multifamily partners will see a substantial uptick in reservation flow from Synergy’s industry-leading sales force and substantial client base. Synergy has been a great partner, and we will continue to look for new ways to work together in the future.”

This transaction is part of Synergy’s continued growth strategy and follows the company’s most recent announcement that it will be opening in Texas on January 2, 2024.

About Synergy Global Housing

Founded in 1999, Synergy is an international serviced accommodation provider headquartered in San Ramon, CA, delivering a superior hospitality-driven extended-stay experience to the business travel and mobility industries. Providing best-in-class housing and services in over 2,000 cities in more than 85 countries, the company has offices in China, Singapore, India, England, Ireland and multiple locations throughout the United States.

Recognized globally, Synergy’s recent awards include the 2023 and 2021 Company of The Year from the Corporate Housing Provider’s Association (CHPA), 2023 ITM Service Excellence Team; 2022 Operations Team of the Year from the Business Travel People Awards; 2022 and 2020 Serviced Apartment Provider of the Year Regional/Global from Relocate Magazine; and the 2021 Corporate Housing Provider of the Year from the Forum for Expatriate Management (FEM) U.S. and EMEA regions.

Synergy is a member of The Ascott Limited (Ascott), a leading international lodging owner-operator based in Singapore. Spanning more than 220 cities in over 40 countries, Ascott’s serviced residence and hotel brands include Ascott, Citadines, lyf, Oakwood, Quest, Somerset, The Crest Collection, The Unlimited Collection, Préférence, Fox, Harris, POP!, Vertu and Yello. Ascott is a wholly-owned subsidiary of CapitaLand Investment Limited (CLI), one of Asia’s largest diversified real estate groups headquartered and listed in Singapore and Malaysia. Today, Ascott boasts over 30 years of industry track record and award-winning brands that enjoy recognition worldwide.

About Primestone Partners

Primestone Partners has three primary businesses: an operating company that arranges extended-stay housing solutions for corporate clients, a developer of software for the short-term rental and hospitality sectors, and an advisory practice focused on the mortgage, real estate, and technology industries. The principals at Primestone Partners have held senior management roles at leading investment banks, PE firms, GSEs, and at global and U.S. real estate operations. They have built companies, led multi-billion-dollar financings, engineered turnarounds and launched start-ups for major financial institutions.

Synergy Appoints Masood Ahmed to Bolster India Expansion

Key hire follows exponential growth of company’s India region

Bengaluru, November 7, 2023 – Synergy Global Housing (Synergy), a leader in international serviced accommodation management, announced the appointment of Masood Ahmed, Business Development and Supply Chain Manager, APAC. This is a significant step for Synergy, following the company's record-breaking growth in India in 2023, and its substantial expansion across the Asia Pacific region in recent years.

Masood’s hybrid role will see him focus on developing new strategic relationships with clients throughout India, while also collaborating with supply chain partners across APAC. This is in line with Synergy’s objective to broaden its footprint within the region, and means Synergy will now have both sales and supply chain representation in India for the first time.

Well entrenched in the India travel and mobility space, Masood brings with him an impressive 25 years of experience across corporate travel, MICE and procurement, where he was responsible for the development of robust and progressive relationships with high profile global clients. He will have a dual reporting line to Sofia Oragano, Senior Director, International Sales and Jacqueline Ang, Director of Supply Chain, APAC.

“Masood’s appointment is a real turning point for Synergy”, said Sofia Organo. “As we continue to achieve record-breaking growth across India, the creation of this role is a strategic leap towards expanding our capabilities for our clients both domestically and internationally—and ultimately taking the client and guest experience to new heights”.

In combination with supporting Synergy to grow and implement its sales strategy in India, Masood will support Synergy’s supply chain team across Asia Pacific, and under the guidance of Jacqueline Ang, will collaborate closely with the company’s seasoned supplier management specialists in Singapore and Shanghai .

Jacqueline said, “Masood’s extensive knowledge of the Asia Pacific region will be invaluable as we continue to implement our boots-on-the-ground strategy. As business travel and mobility accelerate throughout Asia Pacific, it’s paramount Synergy remains agile in providing local solutions for both its clients and supplier partners. I have no doubt Masood’s experience, combined with his tenacious approach, will help us to achieve just that”.

Masood’s hire represents another milestone in Synergy’s ambitious India growth strategy which saw the company invest substantially into expanding its operations in India earlier this year. With recent increased business flow into India, Synergy has appointed several local reservations, guest services and financial experts to its Bengaluru office, as the company seeks to provide localised and cost-effective serviced accommodation solutions specific to the complexities and opportunities the industry faces in India.

To further assist its clients, Synergy is tax registered in 5 Indian states including Telengana, Karnataka, Maharashtra, Tamil Nadu and Haryana, and can bill its clients in Indian Rupees. For clients with local entities across India, this may result in additional cost savings across taxation and foreign exchange fees. Synergy also has the ability to issue Fapiao and E-Fapiao, and can bill its clients in Singapore Dollars, Hong Kong Dollars and Chinese Yuan, which is a commonly requested service from global companies moving their workforce throughout the APAC region.

About Synergy Global Housing

Founded in 1999, Synergy is an international serviced accommodation provider headquartered in San Ramon, CA, delivering a superior hospitality-driven extended-stay experience to the business travel and mobility industries. Providing best-in-class housing and service in over 2,000 cities in over 2,000 cities in more than 85 countries, the company has offices in China, Singapore, India, England, Ireland and multiple locations throughout the United States.

Recognised globally, Synergy’s recent awards include the 2023 Travel Partner of The Year: Alternative Accommodation Operator (BTN), 2023 and 2021 Company of The Year from the Corporate Housing Provider’s Association (CHPA), 2023 ITM Service Excellence Team, 2022 Operations Team of The Year from the Business Travel People Awards, 2023, 2022 and 2020 Serviced Apartment Provider of The Year Regional/Global from Relocate Magazine, and the 2021 Corporate Housing Provider of the Year from the Forum for Expatriate Management (FEM) U.S. and EMEA regions.

Synergy is a member of The Ascott Limited (Ascott), a leading international lodging owner-operator based in Singapore. Spanning more than 220 cities in over 40 countries, Ascott’s serviced residence and hotel brands include Ascott, Citadines, lyf, Oakwood, Quest, Somerset, The Crest Collection, The Unlimited Collection, Préférence, Fox, Harris, POP!, Vertu and Yello. Ascott is a wholly-owned subsidiary of CapitaLand Investment Limited (CLI), one of Asia’s largest diversified real estate groups headquartered and listed in Singapore and Malysia. Today, Ascott boasts over 30 years of industry track record and award-winning brands that enjoy recognition worldwide.